When you’re a beginner investor, the right brokerage account can be so much more than simply a platform for placing trades. It can help you build a solid investing foundation — functioning as a teacher, advisor and investment analyst — and serve as a lifelong portfolio co-pilot as your skills and strategy mature.
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Merrill Edge
Pros
- Robust third-party research.
- Integrated with Bank of America.
Cons
Advanced traders may find fewer securities on offer.
E*TRADE
Pros
- Easy-to-use tools.
- Large investment selection.
- Excellent customer support.
- Access to extensive research.
- Advanced mobile app.
- Commission-free stock, options and ETF trades.
Cons
- Website can be difficult to navigate.
TD Ameritrade
Pros
- Commission-free stock, ETF and options trades.
- Free research.
- High-quality trading platforms.
- No account minimum.
- Good customer support.
- Large investment selection.
Cons
- Costly broker-assisted trades.
SoFi Active Investing
Pros
- Commission-free stock and ETF trades.
- Cryptocurrency trading.
- Fractional shares available.
- No account minimum.
- Free financial counseling.
Cons
- Small selection of tradable securities.
- Limited track record.
Interactive Brokers
Pros
- Large investment selection.
- Strong research and tools.
- Over 4,300 no-transaction-fee mutual funds.
- NerdWallet users who sign up for IBKR Pro get a 0.25 percentage point discount on margin rates.
Cons
- Website is difficult to navigate.
- Inactivity fees on IBKR Pro.
Firstrade
Pros
- Commission-free stock, ETF and options trades.
- $0 contract fee on options trades.
- All mutual funds are commission-free.
- Chinese language options.
Cons
- No 24/7 customer support.
Chase You Invest Trade
Pros
- Easy-to-use platform.
- $0 commissions.
- App connects all Chase accounts.
- No account minimum.
Cons
- Limited tools and research.
- Portfolio Builder tool requires $2,500 balance.
Ally Invest
Pros
- Commission-free trades on eligible U.S. stocks, options and ETFs.
- No account minimum.
- Strong web-based platform.
- Robust research and tools.
Cons
- No no-transaction-fee mutual funds.
- No branches.
Vanguard
Pros
- Large mutual fund selection.
- Commission-free stock, options and ETF trades.
- Leader in low-cost funds.
- Helpful customer support.
Cons
- Basic trading platform only.
- Limited research and data.
Charles Schwab
Pros
- Two platforms with no minimum or fees.
- Above-average mobile app.
- Extensive research.
- Large fund selection.
- Commission-free stock, options and ETF trades.
Cons
- Low default cash sweep rate.
Fidelity Investments
Pros
- Commission-free stock, ETF and options trades.
- Large selection of research providers.
- Strong customer service.
- Expense-ratio-free index funds.
Cons
- Relatively high broker-assisted trade fee.
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